Journal September 11, 2026

Six prints, one blue: the story behind Serie I

Why every Serie I engraving comes in a single blue, sits on the back and tells its story in one line of small print.

Six prints, one blue: the story behind Serie I

Serie I is six engravings and one blue. Royal blue on white, electric blue on black. No second colour, no second print position, nothing on the front. The engraving sits across the upper back, about eleven inches wide, where it reads from across a terrace and stays quiet at the table.

Why engravings

We wanted prints that look lifted from an old travel book rather than drawn on a screen. Hatching instead of gradients, a single line weight, a title in tall serif and one line of small print underneath that tells the rest of the story.

The six

The Borrowed Villa. Someone's house above the bay. Terrace, cypress, balustrade. Back by Sunday.

Signature. The wordmark on the back, the brand line underneath: taste is not inherited. The quiet one.

After Dinner. A marble figure glancing over his shoulder. No curfew in the will.

Court Hours. A classical athlete with a racket he never had to earn. No practice on Mondays.

Pool at Six. A shell fountain and a striped curtain. Return before Monday.

Well Read. A seated reader with no intention of finishing. The library was included.

Why one blue

One colour keeps the print honest. It also keeps it wearable. A single blue on white cotton goes with everything you already own, and electric blue on black carries an evening on its own. Any two shirts are 76 USD, any three 108 USD, mixed as you like. See all six.